How to uncover the depths of human stories and understand hidden behavioral motives?
Qualitative research is a tool that enables the uncovering of nuances in thoughts, beliefs, and motivations, relying on interviews, observations, and text analysis within their natural context. This method can serve as a valuable first step for subsequent studies, as it leads to the development of well-tested hypotheses.
We invite you to a unique online training on qualitative research, which will benefit researchers, sociologists, psychologists, public health professionals, students, and anyone keen to delve deeper into human behavior. Under the guidance of an experienced expert, you’ll master both theoretical foundations and practical skills—from data collection through interviews and focus groups to advanced analysis techniques. Whether you’re a beginner or a seasoned professional, this program will equip you with tools to work with real-life cases and address complex social issues.
The training is designed for professionals who:
Day 1: Foundations of Qualitative Research | Day 2: Qualitative Data Analysis |
• Introduction to qualitative research: purpose, structure, and its role in medical and sociomedical sciences • Comparison of qualitative and quantitative methods • Overview of qualitative methodologies and mixed methods • Practical examples of qualitative research | • Types of data in qualitative research • Key analytical approaches: grounded theory, thematic analysis, pragmatic analysis • Thematic analysis process: creating a codebook, coding, and building group consensus • Hands-on practice with real qualitative data and transcripts |
Tara McCrimmon, DrPH from the Department of Sociomedical Sciences at Columbia University’s Mailman School of Public Health.
Please fill out the registration form to participate. A Zoom link will be sent to registered participants. Spots are limited, and registration is open until July 1.
Don’t miss the chance to gain new knowledge and practical skills from a leading expert!
Запрошуємо взяти участь в дослідженні лідерських чеснот серед керівників бізнес-сектору.
Якщо Ви належите до СЕО-, ТОП-ланки управління та менеджменту, є власником/власницею бізнесу, працюєте як очільник/ця та керівник/ця компанії, для нас буде дуже цінно дізнатись про Ваш досвід.
Опитування займе менше 10 хвилин та кожен учасник отримає невеличкий бонус від нашого центру.